The Optimization Engine for Ambitious CPG Brands

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An optimization engine for the most ambitious brands in CPG.

FIG. 1.1

Run 44

· Week of Apr 13

Reallocated

$3.1M

+6%

Deployed

100%

Realized

$210K

96%

Apr 13Apr 19

Channels

Brands

Decisions

Confidence

Grocery

88% of 14

Mass

82% of 9

C-store

90% of 11

Drug

64% of 5

Club

78% of 4

Run 45

· Week of Apr 20

Reallocated

$3.6M

+16%

Deployed

100%

Realized

$245K

82%

Apr 20Apr 26

Channels

Brands

Decisions

Confidence

Grocery

91% of 16

Mass

86% of 11

C-store

93% of 12

Drug

74% of 5

Club

80% of 5

Run 46

· Week of Apr 27

Reallocated

$4.2M

+18%

Deployed

78%

Realized

$310K

24%

Apr 27May 3

Channels

Brands

Decisions

Confidence

Grocery

94% of 18

Mass

88% of 12

C-store

91% of 14

Drug

71% of 7

Club

82% of 5

Always in motion

Our engine runs continuously. Every cycle ingests new outcomes, recalibrates, and ships the next decision.

Move from static forecasts to dynamic decision-making.

ShopperCast turns commercial complexity into clear decision workflows for CPG leaders.

See how it works

ShopperCast operator reviewing a decision map of agentic AI workflow steps

“Most software tells you what happened. The hard part is knowing which of your decisions actually mattered. ShopperCast closes that loop.”